To keep your website’s design and overall visitor experience up to date, it’s important to stay on top of emerging trends as technology and style continue to evolve. While many design trends from 2022 will continue to influence 2023, there are several other emerging trends that are beginning to leave a mark in the web space. Here are seven design trends that we anticipate will gain more popularity in 2023, along with tips on how to properly implement them to keep your website modern and relevant.
1. Graphic, Separated Hero Sections: Rather than relying on large hero images or videos with overlaid text, the trend is shifting towards using design elements to create a separation between the hero’s text and image. This not only helps reduce distraction and improve readability but also makes your content pop, helping to make your website and brand more unique and memorable.
2. Brighter Color Schemes: After Pantone’s announcement of Viva Magenta as the 2023 Color of the Year, we expect bright and bold colors to take center stage in website design. Using colors that match the emotional value you want to portray on your website can capture people’s attention and bring personality to the page, helping you stand out from the crowd.
3. Asymmetrical, Organic Design Elements: Soft, organic shapes, and asymmetry are expected to take over in 2023, replacing overly structured design elements. Combining images, icons or animations, and patterns can create a more dynamic, unique aesthetic on your website. Layering images with graphic elements to create interesting compositions can also be a great option if custom illustrations are not a good fit for your brand.
4. Supplemental Videos: Developing a strong brand voice and style on your website is important, and supplementing your site’s content with videos is a great way to showcase what’s behind the curtain. Videos can help break up written content and provide people with a different way to gather information.
5. Minimalism: Information overload is a common issue people face when navigating online, and websites that present information in a simple and clear fashion are more likely to attract and retain new customers. Minimalist designs offer an effective balance between written and visual content, providing only the necessary information to make a visitor feel comfortable enough to reach out for the next steps.
6. Dark Mode: “Dark mode” has become increasingly popular over the years, and now it’s reaching the web. Not only is it a bold design choice, but it can also help reduce eye strain for you and your visitors.
7. Interactive, User-Centered Design: Interactive design is the future of web design, and we expect it to be a major trend in 2023. By focusing on the user’s needs, you can create a more engaging and satisfying experience that keeps them coming back. Using interactive elements like quizzes, surveys, and chatbots can help personalize the user’s experience and provide valuable feedback to improve your website.